We lead you to your set objective

which challenge does your company want to overcome? Together we frame questions and your objectives oriented at our individual data and traffic measuring. We accompany you from technical implementation ,data analysis up to creating interactive dashboards with informative reports. Our recommendation will be given adapted for your company own objectives. Furthermore our projection models will support your scheduling.

IT-Wings Consulting
“Mit uns sind Sie immer einen Schritt voraus.” – IT Wings –

Technical implementation

We will support you choosing and implementing the best analysis tools that suits your companys objectives. We are familiar with the current tracking-/tag- management-solutions in theory and practical experience. We can also create Schnittstelen with our own created business intelligence-tools to automatize your data capturing and efficiently organize it into a database.On top of that we design a data- and traffic measuring concept that will be the foundation for subsequent data analysis.

  • Google Analytics / Google Tag Manager
  • Webtrekk / Tealium
  • Adobe Analytics / Adobe Tag Manager
  • Piwik
  • Pentaho
  • more webanalyses /BI-tools

Tracking and analyses

First of all we develop the business-relevant questions in our Workshops.After that we define KPIs which are the foundation of the measurement for the success of your Website and online-performance . Following this, we gather for your company relevant data and the analysis is based on mathematical and statically determined methods. With all this information from our analyses and experience at online Marketing we will give you a clear advice for your actions.

  • Measuring and analysing campaigns
  • Customer Journey-analyses
  • Attribute models / budget allocation
  • Cohort analysis / Customer identification
  • Prediction modeling / Ad-hoc analyses
  • A/B- and multiviarate tests
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Reports and dashboards

Our individual reports and dashboards will help you in every business-case and will be based on your companys specific audience. If you wish, we will provide the data on the dashboards interactiv, dynamic and automatized , so that you can recognize Problems, trends and potential early.

  • Tableau
  • Klipfolio
  • Excel
  • R
  • PowerPoint / Think-Cell