Why should you improve your skills?
Range- campaigns, PPC and RTB advertising channels are accompanied by high costs due to exalted competition amongst e- Commerce Companies. At the same time, the data- volume, which needs to be analysed, increases, as does the quantity of Tools (Tracking, Conversion- optimising, Attribution etc.).
In order to improve the performance and the ROI, the correct handling of Web Analysing Systems is unavoidable.